Dr. Banafsheh Karamifar research interests’ focus on the discursive construction and representation of identities in printed newspaper. Her methodological approaches take into account the complex process and organization of language and images in large collections of texts. She is particularly interested in analyzing questions of power and social change, and is researching cosmetic advertising, journalistic and academic writing as well as the French as a second language acquisition programs. She is also interested in the implantation of information and communication technologies in second language acquisition and educational programs. She holds a Master in French Teaching (University of Tarbiat Modarres, Tehran – Iran), a Ph.D. in Linguistic (Universtiy of Paris Ouest, Nanterre France). Following a Postdoctoral research at the Communication, she is currently Associate Researcher in Residence of The Audiovisual Media Lab for the study of Cultures and Societies at the University of Ottawa.