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White America’s construction of black bodies

Posted by lamacs On April - 29 - 2010

Boulou Ebanda de b’Béri & Peter Hogarth,
Journal of International and Intercultural Communication, Volume 2, Issue 2 May 2009

The case of Ron Artest as a model of covert racial ideology in the NBA’s discourse

This paper mobilizes the works of Stuart Hall, Colin King, and George Yancy as theoretical lenses for a discursive analysis of a significant sport event that occurred during a Detroit Pistons versus Indiana Pacers National Basketball Association (NBA) game in Auburn Hills, Michigan on December 19, 2004.

This event began when Ron Artest, a member of the Indiana Pacers, shoved Detroit Pistons player Ben Wallace after a hard foul. The fight escalated when Artest was struck by a drink thrown from the stands. Artest jumped into the stands and began fighting Pistons fans, which prompted other teammates and fans to join in, resulting in a massive brawl between fans and players for which Artest was suspended for the remainder of the basketball season. This article’s analysis of this case provides interesting indicators of the ideology, discourses, and racial meanings shaping sports media in America.

Some of the questions that are central to this analysis are the following: How is the coverage of black players fighting white fans framed in the context of a predominantly black sport and white spectatorship; how does this fit with the existing scholarly discourse regarding racial representation in sports and other media; what is the fan-player relationship in a sport that consists largely of white fans watching black players; furthermore, how does this relationship manifest itself in media coverage and player-fan discourse?

One Response to “White America’s construction of black bodies”

  1. [...] B’béri Boulou Ebanda and Peter Hoggart, “White America’s Construction of Black Bodies: The Case of Ron Artest as a Model of Covert Racia… in JOURNAL OF INTERNATIONAL AND INTERCULTURAL COMMUNICATION, London/New York: Routledge, Vol.2 (2), [...]

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